No items found.
16.10.2023
Creative employer branding ideas that HR managers should know
Employer branding is more than just a buzzword — it is a strategic pillar for being successful in a highly competitive talent market.
Social Sustainability
Employer branding is now more than just a buzzword — it is a strategic pillar for companies that want to be successful in a highly competitive talent market. If you're an HR manager with a passion for creativity, then this article is for you.
Think of job fairs, classic ads, and employee benefits.
This is where the creative side comes to light: podcasts about corporate culture, social media challenges or even virtual reality introductions for new employees.
Why not launch a weekly 15-minute “virtual café” where employees can talk about anything from current projects to the latest Netflix series? It not only builds team cohesion, but also shows that the company recognizes the value of social interaction.
An annual event where employees can showcase their hidden talents, from stand-up comedy to magic. This fosters a sense of community and allows employees to see their colleagues in a new light.
Allow your employees to try out different roles within the company. This promotes professional development and provides a wider insight into corporate culture.
Explain a specific topic each month — from sustainability to physical health — and incorporate that topic into meetings, projects, and social activities. This creates a dynamic work culture and promotes continuous learning.
Introducing a corporate volunteering program, in which teams work together on social projects, can not only boost team morale, but also provides an additional incentive for potential applicants looking for companies that take social responsibility seriously
Through a company-owned donation program, employees can choose which organizations they would like to support. It not only demonstrates social responsibility, but also promotes employee loyalty, as employees see that their work has a deeper meaning
From our experience, corporate volunteering in particular is a huge lever for a successful corporate culture. In our surveys, the majority of engaged employees feel more productive and connected to their company. It is also a very unusual and special offer from the respective employer and can be a decisive point in finding a job. Please read yourself here Take a look at our employee survey and see for yourself.
sources:
