Corporate volunteering (voluntary work by employees) is more than just a positive contribution to society — it offers companies tangible benefits in areas such as employee loyalty, innovative strength and brand reputation. Research results confirm that companies that use corporate volunteering in a targeted manner achieve significant competitive advantages.
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Corporate volunteering has been proven to increase employee loyalty and retention. A comprehensive analysis of Taproot shows that participation in volunteer programs increases employee retention by up to 41% increases.
Companies that promote social commitment actively attract top talent. round 81% consider volunteering positively when making hiring decisions. Millennials and Gen Z in particular prefer employers with a distinctive CSR profile, making CV a decisive competitive factor in recruiting.
Loud Deloitte (2024) giving 87% of employees states that CV programs are decisive for whether they want to stay with their employer in the long term. This shows how much voluntary work can strengthen loyalty to the employer.
Employees who participate in volunteer activities show increased productivity and engagement in the workplace. studies confirm that voluntary helpers are more proactive, contribute new ideas more frequently and contribute more intensively to teamwork.
deloitte reports that 70% of employees find companies with CV programs more pleasant. Volunteering promotes team spirit, improves relationships between employees and creates a supportive and friendly working environment.
77% of employees state that voluntary activities are essential for their well-being. Corporate volunteering reduces burnout risks, improves mental wellbeing and offers employees a meaningful break from everyday work.
88% of HR managers confirm that employee engagement improves the company's image Companies that show visible social commitment enjoy higher customer loyalty and better relationships with stakeholders and investors.
Companies that get involved locally build deeper connections with the community, which strengthens trust and support in the long term. This is particularly valuable in times of crisis and increases the resilience of the brand.
Consumers prefer companies that take on social responsibility. According to Cone Communications, 89% of customers would actively switch to socially engaged brands, which gives companies with an active CV a significant market advantage.
Volunteering inspires employees to come up with creative ideas and innovative solutions. New experiences outside of work routines promote fresh perspectives that enable innovative approaches back to work.
Studies, such as from Harvard Business Review, prove that volunteering increases productivity in the workplace. Engaged employees tend to do better work and get more involved in the company.
According to Gallup, companies with high employee retention and commitment report 21% higher profitability on average. CV programs therefore contribute directly to improving financial results through increased motivation and reduced fluctuation.
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Corporate volunteering is not only socially valuable, but strategically essential for companies. It improves employee motivation, strengthens corporate culture, increases innovative strength and increases competitiveness. Companies that actively promote CVs benefit from happier, more productive and more loyal employees in the long term.
